#BuildConfidence in Time for Mother’s Day

UPDATE (May 11, 2015): Thank you to everyone who celebrated Mother’s Day with us and helped launch #BuildConfidence. The campaign started with a huge win, making nearly ten million impressions and spreading gratitude across the globe! Learn more by checking out the #BuildConfidence Storify.

This week we’re thrilled to announce our #BuildConfidence campaign that celebrates the parents, caregivers, and mentors in our lives for helping us build healthy self-esteem and body image. We’re launching the campaign just in time for Mother’s Day to give moms a special shout out.


Check out what actor/activist Rosario Dawson, Senator Cory Booker, anchor Katie Couric, and Olympian Kristi Yamaguchi have to say about their moms in the video below:

Twitter Chat

We hope the video inspires you to join our Twitter chat Friday May 8th at 10 AM PST with the hashtag #BuildConfidence. You’ll be part of an amazing group celebrating and honoring moms and caregivers:

Miss Representation
The Representation Project
Jennifer Siebel Newsom
Amy Poehler’s Smart Girls
Common Sense Media
Soraya Chemaly
Melissa Fabello
Girls Leadership
Kat Gordon
Seth Matlins
Elizabeth Plank
TWTW Companies


Tweet & encourage your friends to participate!