Campaigns

Campaigns Timeline

March 1, 2024

#BOYSWILLBEBOYS

Our #BoysWillBeBoys Healthy Masculinities Campaign aims to open spaces for boys and men to achieve their full human potential, free from restrictive masculinity.
Ted Bunch



March 1, 2024
June 8, 2023

#ENDRAPE.

Everything you know about rape is wrong. Together, we can confront rape myths, support survivors, and challenge rape culture in media.
June 15 End Rape Flier



June 8, 2023
December 22, 2022

#NOASKTASK

Inspired by the themes of Fair Play, our #NoAskTask campaign aims to confront inequality in the home and encourage individuals to take full ownership of their household responsibilities.
Two people washing and drying dishes.

December 22, 2022
June 14, 2022

#ALLBODIES

Our #AllBodies campaign aims to bust fat myths and raise awareness about the social injustice of fatphobia (especially for women) and the fat tax on retail clothing.
Healthy comes in all sizes

June 14, 2022
March 1, 2022

#CHANGEICONS

A celebration of the contributions of women historical figures who have largely been overlooked.
Change Icons Banner

March 1, 2022
July 20, 2021

#RESPECTHERGAME

Our #RespectHerGame campaign encourages people to call out sexist sports coverage and demand better for women athletes.
#RespectHerGame

July 20, 2021
March 2, 2014

#ASKHERMORE

Our #AskHerMore campaign inspires people to call out sexist reporting and suggest ways to re-focus on women’s achievements.
Header

March 2, 2014
January 5, 2012

#NOTBUYINGIT & #MEDIAWELIKE

Our #NotBuyingIt and #MediaWeLike campaign inspires people to join together in celebrating good representations and calling out the bad, everywhere from advertising to merchandising.
superbowl ad

January 5, 2012