By fighting sexism through films, education, research, and activism, The Rep Project’s mission is helping to build a world where all people can achieve their full human potential.

Since our founding by Jennifer Siebel Newsom in 2011, we have been fighting harmful and limiting gender stereotypes and norms, shedding light on the role they play in all forms of oppression. Jennifer’s films, Miss Representation and The Mask You Live In have ignited the national conversation about gender roles, socialization, and identity. Miss Representation has been credited with inspiring more women to pursue leadership roles and more men to challenge harmful stereotypes. Our social activism campaigns have been equally impactful. In 2011, #NotBuyingIt inspired people to call out sexist Super Bowl commercials and is credited with reducing limiting gender stereotypes in advertising broadly. Our #AskHerMore campaign encouraged media and viewers to value women for their talents and contributions beyond who and what they were wearing. Our #RespectHerGame campaign has been widely celebrated for encouraging people to call out sexist sports coverage and demand better for women athletes.

The Rep Project Timeline


  • We raise awareness through films—Miss Representation and The Mask You Live In—viewed by 28 million people worldwide.
  • We educate students through our curricula, which has reached over 2.5 million students.
  • We generate research that analyzes representations with an intersectional focus and enables content creators to produce more inclusive worlds on big and little screens.
  • We hold media accountable through hashtag campaigns (e.g., #NotBuyingIt) that have reached 588 million people.
  • We train the next generation of filmmakers through our online Youth Media Lab and our “hands-on” Youth Media Academy.

For more information, check out our Impact Reports:

2020 Youth Media Academy Impact Report
2011-2019 Impact Report
2019 Youth Media Academy Impact Report


Rigid gender stereotypes are a public health crisis. For girls, gender stereotypes are the root cause of body hatred and shame, eating disorders, depression, low self-esteem, and low leadership ambition. For boys, gender role expectations are the primary driver of depression, risk-taking activities, substance abuse, suicide, and violence.

Why is this a public health crisis? Because 65% of young women have disordered eating, 18% of high school boys think seriously about committing suicide, and one-in-five women experience sexual violence. The Representation Project is the driving force behind a global movement to challenge damaging gender stereotypes and norms.



“I love being reminded that I’m not alone. The Youth Media Lab is a reminder that there are other youth across the globe with similar concerns and who are just as passionate about social justice.”



“The Youth Media Academy (YMA) had affected my life in many ways. I now know how I feel about filmmaking and how much I can do in only 4 weeks. I’ve been inspired to do more creations from my room, due to the pandemic we are going through right now. This is the time to reflect and realize that we have so much to offer and learn. And programs like YMA helps you discover more about yourself while creating something amazing that reflects your vision.”



The Mask You Live In “was validating, being able to see toxic masculinity defined in such an accessible way. It felt relatable to everyone on the gender spectrum.”



Miss Representation “truly opened my eyes and made me the feminist I am today.”


The Youth Media Academy “has empowered me to stand up for a more equitable world.”