After #TimesUp and #MeToo, Let’s Remind Advertisers Sexism REALLY Doesn’t Sell

It’s the Super Bowl this weekend and we’re reflecting back. Last year, the ads featured important and heartwarming messages like supporting paid family leave and celebrating diversity across America. So it’s hard to believe only four years ago, nearly every ad featured a limiting and often harmful message about women. From Carl’s Jr. to Go Daddy to Victoria’s Secret, brands told us time and time again that a woman’s value lays solely in her youth, beauty, and sexuality.

From our first screening of Miss Representation, The Representation Project challenged our society’s messages that say girls’ and women’s value lies in their appearance not in their capacity as leaders. When we value people as whole human beings, not gendered stereotypes, movements like #NotBuyingIt and #MeToo have the power to change our culture.

That’s why this week, we’re joining forces again with the 3% Movement to celebrate the progress we’ve made and continue to hold advertisers accountable for the content they create. Join us to live tweet the Super Bowl this Sunday at 3 PT/ 6 ET with #NotBuyingIt and #MediaWeLike and encourage everyone to speak out! Together, we can make the communities we’re a part of more just and equitable for all.

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Jennifer Siebel Newsom & The Representation Project Team