The Keep It Real Challenge: Day One

This morning we launched – in collaboration with SPARK Movement, LoveSocial, Endangered Bodies and I Am That Girl – the Keep It Real Challenge. It’s a 3-day campaign to get magazines to pledge to print one unphotoshopped picture per issue, and to empower thousands of individuals to use their voices for change.

Day One was focused on Twitter and asking magazines to make public commitments to print unphotoshopped pictures. The response from both the public and the industry was overwhelming. Using this list of Twitter handles, users flooded the accounts of major magazines and their editors.

The hashtag #KeepItReal has already reached over 1.5 million people, including the desks of USWeekly, Glamour and Lucky Magazine – who all expressed interest in talking further about their use of photoshop. Additionally, Marie Claire‘s Editor-In-Chief Joanna Coles reached out personally to to discuss the issue.

It was a day of small but important steps forward.

A recap of the day’s tweets: