Next Sunday, over 100 million people will tune in to watch the Super Bowl and it’s critical we remind advertisers who’s really watching. Starting in 2011, you made your voice heard with the #NotBuyingIt and #MediaWeLike hashtags to encourage major corporations including GoDaddy, Chevrolet, and Teleflora to change sexist representations of women and men. This year, we’re thrilled to partner with 3 Percent Conference and Instant Census for a Super Bowl Tweetup to tell advertisers, the media, and the entire world what people of conscience think of ads…in real-time.

Here’s how it works: sign up to be surveyed during the Super Bowl via text messages by texting “SB50” to (217) 731-4368. Game day, you’ll get a handful of questions and we’ll report your feedback to media and advertisers – telling them in a few quick seconds which ads resonate with us, which are alienating, and what we plan to do about it. Don’t miss this opportunity to be part of a historic moment where we’re immediately heard and can’t be ignored.

Once you sign up by texting “SB50” to (217) 731-4368, forward this message to friends and family to encourage them to join too! Together, we can end sexism in our advertising, media, and society at large.

Onwards,
Jennifer Siebel Newsom & The Representation Project team

The Mask You Live In Inspiring Maine

The nonprofit organization “Maine Boys to Men” recently screened The Mask You Live In to help boys become healthy adult men. Check out this video to hear how the film inspired them and find out how you can bring the film to your organization or school.

From Around The Web

“Lately I’ve been noticing that nearly every pop cultural image we see of a woman on psychiatric medication is that of an out-of-control, exhausting and exhausted girl who needs help. But guess what? Most women on meds are women who have been brave enough to help themselves.” – Lena Dunham, via MTV

• Business Insider: French Tennis Star Stopped His Australian Open Match To Help An Injured Ball Girl
• BuzzFeed: Amy Schumer Perfectly Shut Down A Film Critic For His Sexist Comment
• The Daily Telegraph: The Days Of The World’s Most Stylish Meat Market Are Numbered
• NBC News: Master of None Named Best Comedy At Critics’ Choice Awards
• NewNowNext: This Man’s “Single Ladies” Snatch Perfectly Shreds Masculine Stereotypes
• TIME: See the Entire History of the Oscars Diversity Problem in One Chart
• Quartz: In One Sentence, Obama Explained All Laws That Treat Women Unfairly

Master of None at the Critics Choice Awards via The Representation Project’s Instagram