Teen Explains Concept Behind #FreshFace Friday

Our #FreshFace Friday campaign – which challenges the media’s limiting ideal of beauty and seeks to reduce the pressure on young girls to wear makeup – was originally created by 15 year-old Shea Backes. Here she is with her friend Sophie explaining how the pressure on girls to wear makeup at her high school led to the idea of a makeup-less day each week:

Join the conversation on Twitter with hashtag #FreshFace!