On Super Bowl Sunday, #NotBuyingIt Makes a Huge Impact

by Imran Siddiquee

Thousands of people worldwide used hashtag #NotBuyingIt on Twitter Sunday to call out sexist Super Bowl commercials in real-time. The conversation produced over 10,000 tweets and reached 2 million+ people throughout the game.

Here’s a recap:

Written by Imran Siddiquee at MissRepresentation.org. Follow him on Twitter @imransiddiquee