Leadership matters. Last week President Trump responded to the white supremacist in Charlottesville, VA by claiming there was violence on “many sides.” In response, Merck’s CEO Kenneth Frazier, Under Armour’s Kevin Plank, and Intel’s Brian Krzanich stepped down from their positions on the President’s advisory councils.

With each of their resignations came statements and promises to their consumers that their organizations did not tolerate bigotry, racism, and violence. Soon after, the President was forced to disband the councils, citing the “pressure” many of the CEOs were facing. We thank the CEOs and companies who stepped in and showed true leadership by demonstrating their commitment to our common humanity and refusing to normalize white supremacy.

Let’s not forget, as consumers, we have tremendous power to hold corporations accountable. Currently, organizations like Facebook, Microsoft, Amazon, and Apple are still attendees of one of the President’s councils. Join us in asking these executives to pledge NOT to participate in the American Technology Council. Tweet at these corporations and their leaders, encouraging them to hold brands accountable for the values they promote and propagate. Together, we will create a nation where everyone – regardless of gender, race, class, age, sexual orientation, ability, religion, or circumstance – can fulfill their human potential.

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Onwards,

Jennifer Siebel Newsom & The Representation Project Team