#NotBuyingIt / #MediaWeLike

Our #NotBuyingIt and #MediaWeLike campaign inspires people to join together in calling out bad representation in the media and celebrating the good.

Launched during the 2015 Super Bowl, our #NotBuyingIt / #MediaWeLike campaign has ignited a global conversation and engaged millions in calling for better representation for all.

Now, year round, individuals like you call out companies for their stereotypical gender representations with #NotBuyingIt. Others quickly join, and together we create a groundswell that holds companies accountable. We’ve gotten major companies to apologize and remove harmful media depictions, helped change the Super Bowl ad culture that objectified women, and much more.

Call out sexist media with our hashtag #NotBuyingIt and uplift positive gender representations with the hashtag #MediaWeLike!

#NOTBUYINGIT

PARTY CITY’S CAREER COSTUMES FOR GIRLS ARE PRINCESS, WAITRESS, AND SEXY COP

Recently, mom Lin Kramer sparked a national conversation about Party City’s Halloween costume options for girls. In an open letter to the company, she highlighted that “under 7% of the costumes [they] market to girls are based on occupations” and even those options – princess, waitress, and police officer – are highly sexualized… READ MORE

HOW WOMEN CHANGED GO DADDY

Go Daddy announced they would be attempting a new, less terrible strategy in their advertising. In an interview with the New York Times, new-ish CEO Blake Irving described their famously gross/sexist/misogynistic ads of the past as “on the edge of inappropriate.” READ MORE

Read more about our #NotBuyingIt actions at our blog.

#MEDIAWELIKE

OSCARS 2021 REPRESENTATION RUNDOWN

This year’s Oscar nominations included several historic firsts—making movie lovers and representation activists wonder if the Academy has finally made a serious effort to recognize the diverse talent in film. While Hollywood’s biggest night came with some notable feats for those underrepresented in the media, it also came with a twist ending... READ MORE.

WHAT THE DUKE HAS DONE FOR REPRESENTATION

By now, you’ve probably heard about Shondaland’s Netflix period piece Bridgerton. If you’re a sucker for 19th century costume and Regency-era romance like us, it’s more than likely you’ve already binged all eight episodes and are impatiently waiting for the second season… READ MORE.

Read more about our #MediaWeLike actions at our blog.