Our #RespectHerGame campaign encourages people to call out sexist sports coverage and demand better for women athletes.
During the first week of the 2020 Olympics held in Tokyo, Japan (rescheduled to 2021), we analyzed representations of gender in primetime media coverage. We examined whether women athletes receive the same amount and type of coverage as men athletes.
CLICK HERE to read the full report.
It’s the bingo game you don’t want to win! From a woman being called a “girl” to sexually objectifying comments, each square is an example of sexist tendencies in sports coverage. We encourage our audience to approach all sports coverage with an awareness of this sexism.