Campaigns

#RespectHerGame

#RESPECTHERGAME

Our #RespectHerGame campaign encourages people to call out sexist sports coverage and demand better …

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#ASKHERMORE

Our #AskHerMore campaign inspires people to call out sexist reporting and suggest ways to re-focus on women’s achievements.

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#NotBuyingIt / #MediaWeLike

Our #NotBuyingIt and #MediaWeLike campaign inspires people to join together in celebrating good representations and calling out the bad, everywhere from advertising to merchandising.

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#ASKMOREOFHIM

With #AskMoreOfHim, we can encourage men to stand for women’s rights, end sexual harassment and violence against women, and share in responsibilities that women have had to carry the burden for centuries—such as caregiving, childcare, and empathy.

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#REPRESENTHER

In a post-#MeToo society, we are not only inviting men to become allies in the movement for gender equality but also creating space for men to step out of the “man-box” and embrace a healthier masculinity. With #AskMoreOfHim, we can encourage men to stand for women’s rights, end sexual harassment and violence against women, and share in responsibilities that women have had to carry the burden for centuries—such as caregiving, childcare, and empathy.

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#CAREFOREQUALITY

The pandemic illuminated that carework is an essential part of our society–and without accessible childcare, eldercare, and education, the economy can’t flourish. However, The Great American Lie reveals that it has been historically undervalued, unpaid, and dismissed as “women’s work.” We are ready to build a society that sees the importance of the feminized sector of carework.

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