Campaigns

Campaigns Timeline


March 1, 2024
#BOYSWILLBEBOYS
Our #BoysWillBeBoys Healthy Masculinities Campaign aims to open spaces for boys and men to achieve their full human potential, free from restrictive masculinity.

June 8, 2023
#ENDRAPE.
Everything you know about rape is wrong. Together, we can confront rape myths, support survivors, and challenge rape culture in media.

December 22, 2022
#NOASKTASK
Inspired by the themes of Fair Play, our #NoAskTask campaign aims to confront inequality in the home and encourage individuals to take full ownership of their household responsibilities.

June 14, 2022
#ALLBODIES
Our #AllBodies campaign aims to bust fat myths and raise awareness about the social injustice of fatphobia (especially for women) and the fat tax on retail clothing.

March 1, 2022
#CHANGEICONS
A celebration of the contributions of women historical figures who have largely been overlooked.

July 20, 2021
#RESPECTHERGAME
Our #RespectHerGame campaign encourages people to call out sexist sports coverage and demand better for women athletes.

March 2, 2014
#ASKHERMORE
Our #AskHerMore campaign inspires people to call out sexist reporting and suggest ways to re-focus on women’s achievements.

January 5, 2012
#NOTBUYINGIT & #MEDIAWELIKE
Our #NotBuyingIt and #MediaWeLike campaign inspires people to join together in celebrating good representations and calling out the bad, everywhere from advertising to merchandising.