Timeline: TRP Milestones



2011: Miss Representation organization founded

October 11, 2013: Name changed to The Representation Project


2007: Jennifer Siebel Newsom starts production of Miss Representation

January 22, 2011: Premiere of Miss Representation at the 27th Annual Sundance Film Festival

October 20, 2011: Miss Representation premiered on the OWN Network 

January 25, 2015: Premiere of The Mask You Live In at the 31st Annual  Sundance Film Festival

August 11, 2016: The Mask You Live In Screening at San Quentin Prison, hosted by the Insight Prison Project—featured subjects in the film 

April 15, 2019: Premiere of The Great American Lie at the 62nd San Francisco International Film Festival

October 2, 2020: The Great American Lie launched on streaming


Summer 2011: Launch of Miss Representation educational curriculum

January 2015: Launch of The Mask You Live In educational curriculum

August 15, 2015: Launch of the Global Youth Advisory Council

August 6, 2016: Hosted the Global Youth Leadership Summit

Summer 2017: Created the Youth Media Lab

August 5, 2017: 2nd Annual Global Youth Leadership Summit

October 6, 2018: 3rd Annual Youth Media Summit

June 3, 2019: Launch of Youth Media Academy in Oakland and Los Angeles

August, 2019: Launch of The Great American Lie educational curriculum

October 5, 2019: 4th Annual Youth Media Summit

June 15, 2020: 2nd annual Youth Media Academy held virtually

June 14, 2021: 3rd annual Youth Media Academy held virtually across the globe and in-person in Cuentepec, Mexico, and Billings, Montana


December 2018: Published the first comprehensive The Representation Project Impact Report

June 2019: Published the first annual Youth Media Academy Impact Report

December 2019: Published the 2nd annual The Representation Project Impact Report

June 2020: Published the 2nd annual Youth Media Academy Impact Report

April 25, 2021: Published the 1st annual Oscars Report measuring intersectional gender representations in Best Picture Winners

May 29, 2021: Hosted the 5th Annual State of Media Summit in partnership with CIME and Provincetown Film Institute

May 27, 2021: Released the 1st annual State of Media Report – the most comprehensive assessment in films, television, video games, ads and music

August 3, 2021: Published the first #RespectHerGame Report examining representations of gender in primetime media coverage of the first week of the 2020 Olympic Games held in Tokyo, Japan (rescheduled to 2021 due to the global pandemic)

Campaigns & Activism:

December 2011: Launched #NotBuyingIt to call out sexist and degrading advertisements and products during the holiday shopping season

January 2012: Revolutionized 2012 Super Bowl ads using the #NotBuyingIt hashtag campaign

February 2014: Launched #AskHerMore at the Academy Awards in partnership with Amy Poehler’s Smart Girls, ELLE, and Upworthy that revolutionized sexism on the red carpet

February 2016: Launched #BeAModelMan during Super Bowl 50 in partnership with Futures Without Violence, Promundo, and Obscura Digital

July 19, 2016: Launched #RepresentHer to encourage women’s leadership at the Republican and Democratic National Conventions

October 2017: Teamed up with Justin Baldoni’s #ManEnough campaign to promote healthy masculinity

January 21, 2017: The Representation Project marches in the 1st Annual Women’s March in Washington, DC and San Francisco, CA

February 2018: Launched the #AskMoreOfHim campaign at The Academy Awards in partnership with #TimesUp

October 2, 2020: Launched the #CareForEquality campaign with the streaming release of The Great American Lie

February 2021: Teamed up with One Fair Wage to launch #RaiseTheWage

May 2021: Teamed up with CareForce the Marshall Plan for Moms Campaign

July 2021: Launched the #RespectHerGame campaign encouraging people to call out sexist sports coverage and demand better for women athletes