2007: Jennifer Siebel Newsom starts production of Miss Representation
January 22, 2011: Premiere of Miss Representation at the 27th Annual Sundance Film Festival
October 20, 2011: Miss Representation premiered on the OWN Network
January 25, 2015: Premiere of The Mask You Live In at the 31st Annual Sundance Film Festival
August 11, 2016: The Mask You Live In Screening at San Quentin Prison, hosted by the Insight Prison Project—featured subjects in the film
April 15, 2019: Premiere of The Great American Lie at the 62nd San Francisco International Film Festival
October 2, 2020: The Great American Lie launched on streaming
March 23, 2022: Premiere of Fair Play at the Sonoma International Film Festival and June 14, 2022, at the Tribeca Festival in New York City
September 2023: Jennifer Siebel Newsom starts production of Miss Representation 2.0
Summer 2011: Launch of Miss Representation educational curriculum
January 2015: Launch of The Mask You Live In educational curriculum
August 15, 2015: Launch of the Global Youth Advisory Council
August 6, 2016: Hosted the Global Youth Leadership Summit
Summer 2017: Created the Youth Media Lab
August 5, 2017: 2nd Annual Global Youth Leadership Summit
October 6, 2018: 3rd Annual Youth Media Summit
June 3, 2019: Launch of the Youth Media Academy in Oakland and Los Angeles
August 2019: Launch of The Great American Lie educational curriculum
October 5, 2019: 4th Annual Youth Media Summit
June 15, 2020: 2nd annual Youth Media Academy held virtually
June 14, 2021: 3rd annual Youth Media Academy held virtually across the globe and in-person in Cuentepec, Mexico, and Billings, Montana
July/August 2022: Next-Gen Filmmakers Academy held in person at Anahuacalmecac International University Preparatory in Los Angeles, CA, and virtually globally
August 2023: Launch of the peer-to-peer Gender Equity Training program to address the teen mental health crisis
September 2023: Welcomed the 2023 – 2024 Youth Advisory Council
September 10, 2024: Launch of GET: THE PROJECT, a bold, new strategic initiative that provides comprehensive tools to empower youth, educators, counselors, coaches, and parents to leverage film and media for cultural change within their communities
November 2024: Welcomed the 2024 – 2025 Youth Advisory Council
December 2018: Published the first comprehensive The Representation Project Impact Report
June 2019: Published the first annual Youth Media Academy Impact Report
December 2019: Published the 2nd annual The Representation Project Impact Report
June 2020: Published the 2nd annual Youth Media Academy Impact Report
April 25, 2021: Published the 1st annual Oscars Report measuring intersectional gender representations in Best Picture Winners
May 29, 2021: Hosted the 5th Annual State of Media Summit in partnership with CIME and Provincetown Film Institute
May 27, 2021: Released the 1st annual State of Media Report – the most comprehensive assessment in films, television, video games, ads, and music
August 3, 2021: Published the first #RespectHerGame Report examining representations of gender in primetime media coverage of the first week of the 2020 Olympic Games held in Tokyo, Japan (rescheduled to 2021 due to the global pandemic)
September 17, 2021: Published the first annual Emmy Report measuring intersectional gender representations in Outstanding Drama and Outstanding Comedy series winners since these awards have existed
December 2021: Published the comprehensive The Representation Project Decade of Impact Report: 2011-2021
February 15, 2022: Published the second #RespectHerGame Report examining representations of gender in primetime media coverage of the first week of the 2022 Winter Olympics held in Beijing, China
March 28, 2022: Published the 2nd annual Oscars Report measuring intersectional gender representations for leading characters and directors of Best Picture winners
April 14, 2022: Released the 2nd annual State of Media Report Card, a comprehensive examination of the current state of representation in film, television, advertising, video games, and music
June 23, 2022: Published the path-breaking #AllBodies Report on the representations of fat women and girls in Hollywood
September 13, 2022: Published the Power Your Style Report in partnership with TRESemmé on the effect of double binds on women’s style, sense of self, and achievement
December 15, 2022: Partnered with The Games and Online Harassment Hotline to produce the 2022 Games Hotline Impact Report
December 16, 2022: Partnered with SIMA Studios to produce the 2012-2022 SIMA Impact Report
December 20, 2022: Published The Representation Project’s 2022 Impact Report
February 7, 2023: Published the Representations in Super Bowl Ads 2012-2022 Report revealing a significant shift away from sexist and racist advertisements after launching The Representation Project’s #NotBuyingIt campaign in 2013
March 9, 2023: Published the 2023 Oscars Report analyzing representations of gender, race, disability, and LGBTQ+ status for leading characters and directors of Best Picture nominees and Best Picture winners from 94 years of the Academy Awards
May 4, 2023: Released the 3rd annual State of Media Report Card, a comprehensive examination of the current state of representation in film, television, advertising, video games, and music
December 14, 2023: Published the Rape Myths In Media Report, the first quantitative assessment of the most common rape myths in entertainment media
December 20, 2023: Published The Representation Project’s 2023 Impact Report
February 28, 2024: Co-published the SOUND OFF: The Make the Music Industry Safe Report with The Punk Rock Therapist, Lift Our Voices, and The Female Composers Safety League
March 5, 2024: Published the 2024 Oscars Report analyzing whether the Academy Awards have progressed in diversity and inclusion
May 2024: Partnered with Color Farm Media and The Butterfly Foundation to publish The Maxine Shaw Effect: Inspiring Generations of Black Women report
January 8, 2025: Published The Representation Project’s 2024 Impact Report
December 2011: Launched #NotBuyingIt to call out sexist and degrading advertisements and products during the holiday shopping season
January 2012 – January 2013: Revolutionized 2012 and 2013 Super Bowl ads using the #NotBuyingIt hashtag campaign
February 2014: Launched #AskHerMore at the Academy Awards in partnership with Amy Poehler’s Smart Girls, ELLE, and Upworthy that revolutionized sexism on the red carpet
February 2016: Launched #BeAModelMan during Super Bowl 50 in partnership with Futures Without Violence, Promundo, and Obscura Digital
July 19, 2016: Launched #RepresentHer to encourage women’s leadership at the Republican and Democratic National Conventions
January 21, 2017: The Representation Project marches in the 1st Annual Women’s March in Washington, DC and San Francisco, CA
February 2018: Launched the #AskMoreOfHim campaign at The Academy Awards in partnership with #TimesUp
October 2, 2020: Launched the #CareForEquality campaign with the streaming release of The Great American Lie
February 2021: Teamed up with One Fair Wage to launch #RaiseTheWage
May 2021: Launched the Power Hour featuring inspiring, powerful change-makers working on intersectional gender justice issues
May 2021: Teamed up with CareForce the Marshall Plan for Moms Campaign
July 2021: Launched the #RespectHerGame campaign, encouraging people to call out sexist sports coverage and demand better for women athletes
September 2021: Launched Miss Rep’s Book Club – a community engaging in diverse works by diverse creatives
March 2022: Launched #ChangeIcons – a celebration of the contributions of women historical figures who have largely been overlooked
June 2022: Launched the #AllBodies campaign to bust fat myths and raise awareness about the social injustice of fatphobia (especially for women) and the fat tax on retail clothing
December 2022: Launched the #NoAskTask, inspired by the themes of Fair Play, confronts inequality in the home and encourages individuals to take full ownership of their household responsibilities
June 2023: Launched the #EndRape. Campaign. Everything you know about rape is wrong. Together, we confront rape myths, support survivors, and challenge rape culture in media.
March 2024: Launched the #BoysWillBeBoys Healthy Masculinities campaign to open spaces for boys and men to achieve their full human potential, free from restrictive masculinity
May 2024: Partnered with Color Farm Media and The Butterfly Foundation to launch the “I AM Maxine Shaw” campaign to uplift everyone who strives to be a world changer or simply be their authentic selves