Along with our Board of Directors, The Representation Project welcomes you to tonight’s eighth annual Flip The Script, a celebration of Jennifer Siebel Newsom’s groundbreaking new film, Miss Representation: The Revolution, a powerful follow-up to her acclaimed first film, Miss Representation.
6:00 pm: VIP Reception
6:30 pm: General Registration and Reception
7:00 pm: Dinner, Program, Auction, and FUN!
Founders Award presented to:
Dr. Caroline Heldman
Roselyne Swig
Woman of Courage Award presented to:
Dolores Huerta
Adama Iwu
Courageous Ally Award presented to:
Dr. Jackson Katz
8:30 pm: Afterparty!
Mariana Atencio is a Peabody-Award-winning journalist, author, viral speaker, and media
founder.
Originally from Venezuela, Mariana came to the United States on a scholarship to study at
Columbia University’s Graduate School of Journalism.
As a former news anchor at Univision and NBC, she traveled the world to report on some of the
most volatile conflicts of our time in places like Haiti, Lebanon, and Hong Kong.
Mariana has interviewed Pope Francis, President Biden, and the King of Spain. For her reporting
she has been honored with a Peabody Award, a Gracie Award, three national Emmy nominations,
and the National Association of Hispanic Journalists Presidential Award. Her TEDx talk, “What
makes YOU special?” has over 24 million views and has been translated into 13 languages.
Delving deeper into her message, she wrote “Perfectly You” in English and Spanish—her best-
selling memoir—which was selected by Audible and AppleBooks as a ‘must-read’.
Mariana has emerged as one of the most sought-after corporate speakers. She launched her own
media company, Golike Media, and has partnered with Microsoft and the UN, among others.
At Golike Media she spotlights stories of women in different parts of the world, exemplified by
her investigative series “Lost In Panama”. The show made Apple Podcast’s top 10 list.
Mariana is a 2021 Henry Crown Fellow at the Aspen Institute and spokesperson for the
American Latino Museum in D.C.
Joanna Rees is co-chair of the Board of Directors for The Representation Project. She is a Managing Partner at West, a market creation company, and a Senior Partner of the B Team. She currently serves on the corporate board of FICO, Care.com, Harvest Power, Prelude Fertility, and Hickies Inc. Most recently, Joanna led the formation and capital raise for Endeavor Catalyst, an impact investment fund supporting high-impact entrepreneurs in emerging markets. Joanna is the founder of VSP Capital, where she co-created the Build Brand Value CEO Forum. She has served on the board of more than 25 venture-backed companies across a broad range of industries. She also served on the Board of the National Venture Capital Association, the Coppola Companies, and as Chairman of the USA for Madrid-based FON, the world’s largest WiFi community. Joanna was selected by The World Economic Forum as a Global Leader for Tomorrow, and by The Aspen Institute as a Henry Crown Fellow. She is a senior seminar moderator for the Aspen Institute for the Healthcare Innovators Fellowship, the Henry Crown Fellowship, the Pahara Education Fellows, and the Aspen Seminar. She is also a Senior Mentor for the Henry Crown Fellowship. Joanna is active in the nonprofit community and serves on the National Board of Build.org and the Global Board of Endeavor.org. Joanna was a candidate for Mayor of San Francisco in November 2011. She earned her MBA from Columbia University (beta gamma sigma) and a B.S. from Duke University.
Lori Puccinelli Stern, a fifth generation San Franciscan, started her career in San Francisco immediately after college, where she took the job as the Jr. Marketing Director for special events at the San Francisco Gift Center Pavilion. She spent three years producing, managing, and publicizing industry parties and corporate VIP events – and grew the business by 130%. Lori then accepted the job of PR Manager for Planet Hollywood San Francisco. Within five years, and after two promotions, she was named the National Director of Public Relations for Planet Hollywood Corporate with over 30 markets reporting directly to her.
At Planet Hollywood, she led the efforts in generating strategic press exposure while garnering media awareness and positioning surrounding the global brand. Additionally, she spearheaded hundreds of press related parties, celebrity and notable affiliated events, world-wide promotions, and appearances. Several years later she joined the PR division at the celebrity endorsed and proprietary product affiliated internet company, One World Live. She traveled extensively for the company while heading all PR and branding efforts. Additionally, she executed celebrity/press/influencer web affiliated events and promotions nationwide for two years.
Shortly thereafter, Lori started her own Public Relations company, LAP Communications, where she served as CEO and Founder. She and her team represented entertainment, business, consumer, lifestyle, luxury, and sport related clients. When the opportunity was presented to join Glodow Nead Communications, Lori merged her company and accepted a Senior Executive position with John Glodow and Jeff Nead – where she is currently a Vice President and will celebrate her 12 year anniversary in February of 2018. Lori is married to technology executive and Honorable San Francisco Airport Commissioner, Peter Stern. They have two young children and reside in San Francisco, California.
The President of PlumpJack Group since 2009, Hilary Newsom joined the company as Director of Marketing in 1996 after an early career working in fashion merchandising. These days she collaborates with department heads and oversees operations and marketing of the individual businesses. Passionate about philanthropy since childhood, she is a committed fundraiser and serves on the boards of several charitable organizations. In 2017, Hilary launched the PlumpJack Foundation to raise funds for the two primary areas of focus: prevention of childhood poverty and cancer prevention, education and research.
Dr. Caroline Heldman is an advisor to The Representation Project. She is also a professor of Gender, Women, & Sexuality Studies in Los Angeles and a regular political commentator on CNN and Spectrum News. Dr. Heldman has published six books on intersectional gender justice and her work has been featured in numerous documentaries. She co-founded the New Orleans Women’s Shelter, the Lower Ninth Ward Living Museum, End Rape on Campus (EROC), Faculty Against Rape (FAR), and led the End Rape Statute of Limitations (ERSOL) that successfully abolished the time limit on prosecuting rape in California. She is the Board President of the TEP Center, the first Civil Rights museum in New Orleans, and the Chair of the Board of Alturas Institute, a non-profit organization fighting for stronger democracy.
Roselyne Swig is founder & president of ComCon International, member, Board of Directors of The Swig Company and founder of Roselyne C. Swig Artsource (1978-94). She has devoted decades to philanthropic and community service efforts, at local, national and global level with principal focus on women’s empowerment, social welfare issues, fine art, political advocacy and education.
She was appointed Director of the U.S. Department of State Art in Embassies Program by President William J. Clinton (1994-97). Ms. Swig is founder of SF Partners Ending Domestic Abuse.
Additional board memberships include: Mills College, Lifetime Trustee; SF Art Institute; Berkeley Art Museum/Pacific Film Archive; NPR Foundation; AIPAC; American Jewish Joint Distribution Committee; Jewish Community Federation of SF, Peninsula, Marin & Sonoma Counties (past president, Women’s Division and past president, Board of Directors ’92-’94); SF Museum of Modern Art; SF Contemporary Jewish Museum, past chair and United Religions Initiative, President’s Council. Ms. Swig served the City and County of San Francisco as past president of SF Arts Commission; SF Library Commission and co-chairperson, design committee, SF Holocaust Memorial. Ms. Swig attended UC Berkeley and UCLA; awarded Honorary Degrees from SF Art Institute; University of San Francisco; Mills College and Santa Clara University.
Ms. Swig is a 2015 Policy Fellow, The Rockefeller Foundation, Bellagio, Italy Residency Program and 2013 Advanced Leadership Initiative Fellow, Harvard University.
Dolores Huerta is a pioneering labor leader, civil rights activist, and feminist. Co-founder of the United Farm Workers (UFW), Huerta played a pivotal role in advocating for the rights of farm workers, securing landmark labor protections, and fighting for economic justice. She was instrumental in passing the Agricultural Labor Relations Act of 1975, the first law of its kind in the United States, granting farm workers in California the right to collectively organize and bargain for better wages and working conditions. Throughout her life, Huerta has received numerous awards for her activism including the Presidential Medal of Freedom in 2012.
Adama Iwu is a distinguished public affairs executive and social justice advocate. In 2017, Iwu emerged as a key voice in the #MeToo movement after co-authoring an open letter, signed by nearly 150 women, that exposed the pervasive culture of sexual harassment within California’s political system. This letter sparked the creation of “We Said Enough” – an organization dedicated to ending workplace harassment and fostering an inclusive professional culture across industries.
Her activism earned her a place among Time magazine’s 2017 “Silence Breakers”- the collective named Person of the Year for speaking out against sexual harassment. She continues to lead efforts for legislative reform and workplace justice, with a focus on protecting and empowering marginalized voices.
Through her work, she combines her corporate acumen with a deep commitment to social change, advocating for a future where businesses and governments prioritize equity, accountability, and the well-being of all workers.
Dr. Jackson Katz is an educator, author, lecturer, and social theorist who is internationally renowned for his pioneering scholarship and activism on issues of gender, race and violence. He has long been a major figure and thought leader in the growing global movement of men working to promote gender equality and prevent gender violence.
He is co-founder of Mentors in Violence Prevention (MVP), one of the longest-running and most widely influential gender violence prevention programs in North America, and the first major program of its kind in the sports culture and the military. MVP introduced the “bystander” approach to the sexual assault and relationship abuse fields; Dr. Katz is a key architect of this now broadly popular strategy.
Since 1997 he has run MVP Strategies, a mixed-gender, multiracial education and training organization that provides sexual harassment and gender violence prevention/leadership training to institutions in the public and private sectors in U.S. and around the world.
His TEDx talk, Violence Against Women: It’s a Men’s Issue, is available with subtitles in 27 languages and has a total of more than 5 million views.
Escape to the breathtaking beauty of Carmel for an unforgettable week-long stay in a spacious, luxurious home with panoramic Monterey Bay views. Nestled in the serene woods of Jacks Peak, this private retreat offers an ideal blend of relaxation and exploration, just minutes from Carmel’s pristine beaches, world-renowned golf courses, and vibrant arts scene. Perfect for up to six guests, this property is ideal for a family getaway or a retreat with close friends.
Highlights of Your Stay:
Package Includes:
***Home can be viewed HERE.
DONATED BY: DR. GREG HAMMER & SOPHIE AZOUAOU, & TIRA NANZA WINES
OPENING BID: $2,500
The home is unavailable during the Concourse de Elegance and the AT&T Pebble Beach Pro/Am
Imagine the thrill of sitting courtside for an NBA game in a brand-new, state-of-the-art arena! This exclusive package offers two premier courtside seats for you and a guest to catch the Los Angeles Clippers as they take on the Sacramento Kings on Sunday, March 9, 2025, at 6:30 p.m. at the Intuit Dome in Los Angeles. With an unbeatable view of the game’s electrifying action, you’ll enjoy a VIP evening complete with a gourmet buffet dinner, exclusive access to Row 1 seat holders, and VIP parking—a perfect night out for any basketball fan! The face value of these tickets alone is $14,000!
In a bid to match the competition, the Sacramento Kings invite you to savor the ultimate luxury with a “Loft Experience” at the Golden 1 Center. This includes 10 Loft tickets, and two parking passes for a Sacramento Kings game to be mutually agreed upon, ensuring an unforgettable experience for you and your friends!
Don’t miss this incredible opportunity to get up close and personal with the stars of the NBA.
Package Includes:
DONATED BY: EMILY LIU FOY & THE SACRAMENTO KINGS
OPENING BID: $5,000
Experience the thrill of a lifetime at Tintswalo’s Game Lodge near Kruger National Park, one of the largest game reserves in the world. This exclusive three-day getaway includes luxury accommodations in the Speke Suite, all meals, a private plunge pool, and stunning wilderness views. You’ll also enjoy two mornings and two afternoon game drives, offering an inspiring encounter with majestic wildlife in their natural habitat.
Expect to see many of the Big Five—Elephants, Lions, Water Buffalo, Leopards, and Hippos during your adventures.
Don’t miss your chance to embark on this epic adventure of a lifetime!
Note: As this is one of the premier game lodges in South Africa, the team will do their best to accommodate your desired travel dates. Should this suite be booked, they will make every effort to place you in one of their other amazing suites.
Package Includes:
DONATED BY: LISA GOOSEN, CEO, TINTSWALO COLLECTION SOUTH AFRICA
Tintswalo Collection is an exquisite collection of exclusive family-owned and managed hotels & properties situated in unique locations within Southern Africa. Tintswalo, both as a group and a family, strives to transcend geographic boundaries, creating lasting memories for guests. Our dream is for visitors to carry newfound understanding and knowledge of conservation, making every stay at our properties an unforgettable gift.
OPENING BID: $2,500
Prepare to be captivated by the electrifying artistry of David Garibaldi, a world-renowned performance painter known for combining music, movement, and visual art in a dynamic live show! During our event, Garibaldi will transform a blank canvas into a vibrant masterpiece in minutes, bringing his signature energy and creativity to the stage. This exclusive, one-of-a-kind artwork—created live before your eyes—will be available for bidding, offering you the chance to own a unique piece of art from an unforgettable evening.
Note:
OPENING BID: $5,000
VALUE: PRICELESS
It’s cold, and the line is long—want to skip the wait? Just give us your valet ticket now!
Enjoy exclusive priority access to the valet service, ensuring your vehicle will be first in line tonight when you’re ready to leave. Stay warm and savor your evening without the hassle of waiting.
VALUE: It’s for great cause!